Thinking of Selling Your Home?

Selling your home can be a nerve-wracking and emotional process. When should you sell? How do you go about pricing your home? What if you don’t get any offers you like? And how and when do you go about buying a new house?

Believe me, the process of selling your home can be tricky to navigate. But it doesn’t have to be. Proper planning and preparation will ensure that your home is ready for primetime at the right time.

I work closely with sellers to determine goals, timelines, and plans to successfully market homes and find the right buyers.

Below are the steps I recommend for selling your home.


Step 1: Choose a Date

Unless you have an urgent timeline, think strategically about when to list your home. You don’t have to pick a specific date, but having a general time of year is helpful. Listing at the right time can make a significant impact on the quantity and quality of offers you receive.

There are a lot of factors that go into the optimal timing to list your home, including the market and other inventory in your area. Research your local market to get a feel for homes for sale in your area.

Search through online listings, visit open houses, or work with a real estate agent to create a customized timeline, plan, and home value estimate.



Step 2: Find a Great Agent

Once word gets out that you’re interested in selling your home, you’ll probably hear from a number of agents eager to list your home for you. And while that ambition is certainly important, so is a strong track record, a commanding grasp of the ins and outs of your local market, attention to detail, and a genuine interest in helping you reach your goals, so it’s important to take some time to interview agents to find the right one for you.

If you choose to work with me, I start by thoroughly researching your home and neighborhood comps. Using a combination of information about your home and the local market, I create customized recommendations for pricing, marketing strategies, and timeline.

Once we meet and walk through your home, I will also make recommendations for fixes and improvements. Selling a home is a lot of work, but I will roll up my sleeves and get in there with you every step of the way.

My goal is to make your home shine. When those potential buyers’ jaws drop, I’ll know that I’ve done my job.



Step 3: Prepare Your Home

After working out a timeline and marketing plan, it’s time to get to work. Get ready, because your home is about to look better than it ever has before!

We’ll work together to prioritize fixes and improvements needed, such as painting, patching holes, or swapping out fixtures. I’ve been doing fixes like this for over a decade, so I’ve got lots of DIY tips and tools for the adventurous sellers out there. I am also happy to coordinate contractors. I know some great local pros – painters, floor refinishers, handymen, and more.

After the fixes and improvements are done, we’ll arrange an inspection, as well as a deep clean to make your floors and counters shine like they’ve never shone before.

Next, it’s time for the staging team to work their magic. For vacant homes, we will stage the entire home. For occupied homes, the stager will work with you to recommend optimal furniture placement and may bring in a few pieces to augment as needed.

At this point, the stage is set (see what I did there?). The fixes are done, the house is clean, and every room is perfectly staged. What’s next? Photos. No camera phones here! I provide professional photography for every home I list and choose only top quality, high resolution photos to feature throughout your marketing materials.



Step 4: List and Market Your Home

Speaking of marketing materials, now that your home has reached museum level perfection, it’s time to shift gears to listing and marketing your home.

I’ve seen firsthand the impact a strong marketing campaign can have on the selling process. That’s why I provide a fully customized marketing plan for your home that takes into account your home’s features and quirks, as well as the local market and neighborhood comps.

Marketing Materials

Here are some of the custom marketing materials I provide:

  • Responsive website for your home with top quality, high resolution professional photos
    • Check out an example here
  • Custom graphic design for print and digital marketing materials
  • High quality printed materials
    • Brochures
    • Flyers
    • Postcards
    • Property statements
  • Custom full color floorplan with measurements
  • Custom interior signage, highlighting features in your home such as surround sound speakers
  • Exterior signage


Marketing Campaign

But it’s not enough just to have beautiful materials, well-placed signs, and a responsive website. That’s where the marketing campaign comes in. I work hard to get the word out about your home through as many channels as possible.

Here are some ways I will market your home:

  • Market directly to key realtors before the listing goes live
  • Create a detailed listing with high quality professional photos on BayEast MLS
  • Feature your home on dozens of local realtor websites
  • Leverage targeted digital advertising
  • Support and boost organic marketing
  • Feature your home on consumer search sites, such as Zillow and Redfin
  • Hold multiple open house events – 7 tours and open houses in a 13-day period, including:
    • Broker tours
    • Weekend open houses
    • Twilight tours
    • Neighborhood tours
    • Private showings


Step 5: Review Offers and Negotiate

With a solid marketing foundation in place, the next step is to review the offers that roll in and work with buyers and their agents to negotiate terms in order to help you reach your goals.

When negotiating, I focus on your top priorities. With my proven track record of successful, and sometimes creative, negotiations, I can help you get to the highest price a potential buyer is willing to pay, as well as the best terms, shortest contingencies, fewest repairs, and lowest closing costs.  



Step 6: Close

Hang in there, we’re almost there! Once the negotiations are complete, it’s time to navigate the escrow process. My team and I will guide you through every step of the escrow process, from contract to payout, making the process seamless and stress-free.

Once the transaction closes, you’ll receive your final payout (and a big high-five from me!).



That’s It!

You made it! See, that wasn’t so bad, right? Selling your home doesn’t have to be nerve-wracking or stressful. Dare I say it, it can even be fun!

If you’re also looking to buy a home, be sure to check out my Guide to Buying a Home. And if you’re looking into doing a 1031 exchange, let’s talk!

Remember, I’m never too busy for your questions, so feel free to call or text me directly anytime: 510.995.0035

I wish you all the best in preparing for the sale of your home and hope to talk to you soon!


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